THEAUTHORACADEMYSG.COM

 

Our Passion Story

 

Who? What?

The Author Academy provides book coaching services for first-time entrepreneurial authors who do not have time to write and publish their books completely on their own.

 

How?

The Author Academy will walk through with you all the vital and time-consuming processes involved in getting a book written and published from concept to delivery. Thorough-going frameworks and writing strategies will fast-track your unique book so that you can enjoy the profitable benefits much faster.

 

Why? When?

Founded by Karen Hoisington, a branding strategist who has branded airlines to zoos, the Author Academy was created after she invested in a book coach several years ago and seeing the enormous benefits of having a product that represents the ultimate personal brand. Her first book, Brand! Desire opened new opportunities, channels, and opportunities as an international speaker and influencer. Her second book, Pulling the Punch on Personal Branding, became a successful series of seminars she still conducts today. Karen’s bestseller, a historical novel titled A Flower in the Fall, sealed her reputation as a formidable author. With the positive and profitable benefits, Karen wants to offer her knowledge of writing a book with other fellow entrepreneurial authors who understand the immense worth of having a book coach help them with their first book and learn by doing.

 

Point of Difference

Karen harnesses her roles as an award-winning art director with the world-famous iconic advertising agency, Ogilvy, a pioneer brand strategist and founder of her own brand agency Datum Branding, a trendsetting celebrity book, and magazine designer, a lecturer on marketing and consumer behaviour and an author of 6 books. This allows Karen to bring a holistic perspective to your book.

 

Birth of the Business

Karen saw a gap in the growing trend of the entrepreneur author wanting to write their own success stories to leverage new business, expand their customer base and gain a completive advantage. Writing a book on her successful branding strategies to help corporations become global brands was the turning point in her career to become a book coach. Always an educator at heart, Karen recognises that while there are many online publishers and book coaches who promise much but leave their customers stuck till they invest more in their programs, Karen prefers to offer a full turnkey service from concept to delivery with no hidden costs. With her deep experience of branding, marketing and business, she is the best “hand holder” any first author needs.

 

Understanding the Customer’s Struggles

Many would-be authors desire to publish their first book but soon find the processes daunting. At this stage, many give up. Some are ill-advised by publishers and find themselves losing their copyrighted content or intellectual property in the grip of some unscrupulous publishers. Seeing their plight and hearing their sad stories of wasted time and financial investment, Karen wants to make the writing journey a positive and happy one so that you have more time to spend on the things that are important to you like closing great deals and expanding your business.

 

Achievements and Credentials

Every author-coach relationship is more than just writing pages but it will also be life-changing, value-driven and self-discovering as benefits. The Author Academy team is experienced and well-known professionals in their field whose brand is to deliver a first-class project in a first-class way.

 

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